Trying to save Face(book): Meta-style rebranding campaigns for sports teams and figures

Trying to save Face(book): Meta-style rebranding campaigns for sports teams and figures


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They already dropped the racist moniker, so they’re clearly open to suggestions unlike a litany of other franchises. I’m not patting Dan Snyder on the back; his team’s name was so abhorrent they couldn’t use the “we’re honoring Native Americans” excuse anymore.

I think he’s going for a European soccer club approach with the Washington Football Team look. If he wanted to do that, he should’ve opted for club instead of team, but that’s like 300th of the list of things he should’ve done.

My suggestion, since they seem intent on “honoring” someone, is change the team name to Washington White People, and let Native Americans design the logo and mascot and pick a nickname. Let’s see what they come up with. There aren’t really slurs for white people; the closest I can think of is cracker or white trash, but I don’t get offended by either. (I am white.)

However, if you want a recommendation, my Native American friends, it would be to switch the team name to the Washington Racists, because if your end goal is to piss off white people, just call them racists.



Original source here

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About the Author

Anthony Barnett
Anthony is the author of the Science & Technology section of ANH.