Imagined by industrial design consultant Erick Martinez, the Apple Car in these renderings doesn’t look half bad. The thing is, only a select few higher-ups know this detail and other relevant information such as the level of autonomy, projected driving range, and sticker price estimates.
The question is, why is the trillion-dollar company taking so much time with this product? “Project Titan” was started in 2014 under the leadership of Tim Cook and the supervision of Steve Zadesky, and so far, not even a single piece of concrete information came to light through official media channels.
One potential answer to that question is Apple’s way of weaving tools and services into the fabric of our lives. Take, for instance, iPhone users. Their reticence to switch to Android is well known by everyone, and I’m not surprised following the Facebook feud over tracking on social media.
There’s no denying Apple needs a lot of trial and error before finalizing the winning formula for the autonomous vehicle that could disrupt the industry like Tesla did with electric vehicles. Be that as it may, TF International Securities analyst Ming-Chi Kuo has a different opinion about the car.
According to a research note obtained by MacRumors, the specifications have yet to be finalized and the current development schedule isn’t clear. Kuo believes that 2025 to 2027 is the earliest we’ll see the car, and his reasoning for the timeline boils down to a recent blunder known as the HomePod.
“Although Apple has a variety of competitive advantages, it is not always successful in new business. For example, Apple has failed to enter the smart speaker market, and the development of new smart speakers has been temporarily suspended.” How is this relevant, you may be wondering?
“The competition in the electric vehicle and self-driving vehicle markets is fiercer than that for smart speakers.” According to the analyst, another concern is big data. When the Apple Car eventually launches, “current self-driving car brands will have accumulated at least five years of big data.”
As a result of this gap, the Apple Car could be postponed to 2028 or later.