IMAX ‘ran out of seats’ for ‘Dune: Part Two’ and Legendary Entertainment is interested in ‘Part Three’

IMAX ‘ran out of seats’ for ‘Dune: Part Two’ and Legendary Entertainment is interested in ‘Part Three’

“Dune: Part Two” has made a triumphant return to the domestic box office, marking a significant resurgence in ticket sales after a two-month dry spell. The highly anticipated Warner Bros. and Legendary Entertainment film debuted with an estimated $81.5 million in box office revenue, making it the highest-grossing film released in 2024 thus far.

Shawn Robbins, chief analyst at BoxOffice.com, likened the film’s impact to an oasis in the desert, offering a much-needed boost to the theatrical exhibition industry and Hollywood as a whole. The success of “Dune: Part Two” was largely driven by robust IMAX ticket sales, which accounted for approximately 23% of domestic ticket revenue, totaling $18.5 million.

Rich Gelfond, CEO of IMAX, attributed the film’s impressive performance to its captivating visual experience, compelling storytelling, and the expertise of director Denis Villeneuve, who filmed the entire movie using IMAX digital cameras. Despite the film’s strong opening, Gelfond expressed confidence in its long-term potential at the box office, drawing parallels to other blockbuster releases like Universal’s “Oppenheimer” and Disney’s “Avatar: The Way Of Water.”

Internationally, “Dune: Part Two” is expected to continue its success, with projected earnings of $97 million, bringing its global total to $178.5 million. With an impending release in China on March 8, the film’s international box office performance is anticipated to remain robust.

Josh Grode, CEO of Legendary Entertainment, praised the film as a remarkable cinematic achievement and hinted at the possibility of a third installment in the franchise. He emphasized the importance of aligning creative stakeholders and supporting Villeneuve’s vision for future projects.

The film’s journey to the big screen faced challenges, including delays caused by Hollywood labor strikes in 2023. Despite these setbacks, Grode expressed confidence in the decision to postpone the film’s release to ensure a marketing campaign that matched its cinematic scale.

“Dune: Part Two” boasts a star-studded cast, including industry veterans like Christopher Walken and emerging talents such as Zendaya and Timothée Chalamet. Their collective efforts in promoting the film through various media platforms and public appearances have contributed to its heightened awareness and success at the box office.

The film’s remarkable debut comes at a crucial juncture for the domestic box office, which has struggled to regain momentum following the disruptions caused by the COVID-19 pandemic. Industry analysts view “Dune: Part Two” as a turning point in revitalizing the box office landscape, setting the stage for a promising year ahead for movie theaters.